--- title: The History of Shelterpay Donations, 2017 to 2023 description: In the spring of 2017, Shelterluv started raising donations for shelters and rescues in the mobile checkout flow. image: https://blog.shelterluv.com/hubfs/19m.jpg --- [Skip to main content](https://blog.shelterluv.com/2023/07/06/from-0-to-25m-in-6-7-years#main-content) [![Shelterluv](https://blog.shelterluv.com/hubfs/raw_assets/public/Shelterluv/images/shelterluv-onlight.svg)](https://blog.shelterluv.com/) [Home](https://blog.shelterluv.com) [Case studies](https://blog.shelterluv.com/case-studies) [Meet the team](https://blog.shelterluv.com/get-to-know-your-customer-solutions-team) [Try it free](https://www.shelterluv.com/signup/) 1. [Blog](https://blog.shelterluv.com) 2. [Shelterluv Best Practices](https://blog.shelterluv.com/tag/shelterluv-best-practices) Shelterluv Best Practices # The History of Shelterpay Donations, 2017 to 2023 ![](https://blog.shelterluv.com/hs-fs/hubfs/Scout.png?width=92&height=92&name=Scout.png) Shelterluv June 21, 2025 · 2 min read ![The History of Shelterpay Donations, 2017 to 2023](https://blog.shelterluv.com/hs-fs/hubfs/19m.jpg?width=768&height=512&name=19m.jpg) In the spring of 2017, Shelterluv started raising donations for shelters and rescues in the mobile checkout flow. Back then, using an adopter’s smartphone to check out was an unheard-of idea, as we launched it only four months prior. Organizations that gave mobile checkout a chance quickly found that it improved the adoption experience. Suddenly, counselors didn’t have to be responsible for handling cash or checks, or carry around a ton of paperwork. And once we introduced Donation Boost, the awkward and inconsistent donation ask went away as well. That was just the beginning. Over the next six years, we kept dreaming up new ways to raise more money for you, which paid off exponentially. Today, the Shelterpay suite of donation features is extensive: - [**Donation Boost in mobile checkout**](https://help.shelterluv.com/articles/5103939875-shelterpay-and-mobile-checkout-overview) - [**Donation Boost Widget**](https://help.shelterluv.com/articles/9606694368-donation-boost-widget-overview) - [**Donations to cover processing fees**](https://help.shelterluv.com/articles/3483758767-covered-fees-overview-and-faq) - [**A “Donate” button on your website’s animal listings**](https://help.shelterluv.com/articles/4906256137-how-to-post-animals-to-your-website-with-shelterluv-s-standard-iframe) - [**Shelterpay Monthly Giving Program**](https://help.shelterluv.com/articles/3299993109-shelterpay-monthly-giving-program-overview-recurring-donations) - [**Text-to-Donate**](https://help.shelterluv.com/articles/9501886660-text-to-donate-overview) If you’re not already onboard, we invite you to hop on the donation bandwagon by taking advantage of all these tools. They’re included with your software at no additional cost! ![Line chart of cumulative Shelterpay donations from 2018 to 2024, curving steeply upward and passing $19,000,000 in 2023](https://blog.shelterluv.com/hs-fs/hubfs/Imported_Blog_Media/unnamed-1024x597.png?width=1024&height=597&name=unnamed-1024x597.png) Last week, your donations surpassed $19 million. Based on current projections, they will cross the $25 million mark by the end of 2023. Beyond that? The sky’s the limit. As you know, our hands are full this year with The New Shelterluv Experience. We made this investment because it gives us a solid foundation to build you more innovative tools in the future at a faster pace. Increasing your donations will continue to be a significant priority for us, and we’re excited to see how much farther and faster it can go. ![Graphic reading Shelterluv customers have raised $19,150,801 and counting through Shelterpay, with a quote from Meagan Koehler, President and Founder of It Takes a Village Animal Rescue and Resources: in just 16 months Shelterluv provided them with $10,000 in donations through the checkout request, and over 80% of all adopters cover the processing fees](https://blog.shelterluv.com/hs-fs/hubfs/Imported_Blog_Media/unnamed-1.png?width=600&height=480&name=unnamed-1.png)   [**Learn how to increase your donations here!**](https://help.shelterluv.com/articles/2520820877-best-practices-for-maximizing-your-donations-using-shelterpay)   Share [mailto:?subject=The+History+of+Shelterpay+Donations%2C+2017+to+2023&body=https%3A%2F%2Fblog.shelterluv.com%2F2023%2F07%2F06%2Ffrom-0-to-25m-in-6-7-years](mailto:?subject=The+History+of+Shelterpay+Donations%2C+2017+to+2023&body=https%3A%2F%2Fblog.shelterluv.com%2F2023%2F07%2F06%2Ffrom-0-to-25m-in-6-7-years) ![](https://blog.shelterluv.com/hs-fs/hubfs/Scout.png?width=152&height=152&name=Scout.png) Written by Shelterluv ## Keep reading ### [![How to Set Up Shelter Software Workflows](https://blog.shelterluv.com/hs-fs/hubfs/Copy%20of%20Video%20Thumbnail%20%231%20(1).png?width=400&height=250&name=Copy%20of%20Video%20Thumbnail%20%231%20(1).png) Shelterluv Best Practices How to Set Up Shelter Software Workflows Shelterluv](https://blog.shelterluv.com/how-to-set-up-shelter-software-workflows) ### [![Ask for Donations at Adoption Checkout: 71% of Adopters Give](https://blog.shelterluv.com/hs-fs/hubfs/Imported_Blog_Media/Yellow-Birthday-Party-Blog-Banner-1-2048x1152.png?width=400&height=250&name=Yellow-Birthday-Party-Blog-Banner-1-2048x1152.png) Paperless Ask for Donations at Adoption Checkout: 71% of Adopters Give Shelterluv](https://blog.shelterluv.com/2021/05/12/the-secret-fundraising-weapon-you-must-have-in-2021) ### [![How 5 Animal Welfare Organizations Use Shelterluv’s Status Feature](https://blog.shelterluv.com/hs-fs/hubfs/krista-mangulsone-9gz3wfHr65U-unsplash-scaled-1.jpg?width=400&height=250&name=krista-mangulsone-9gz3wfHr65U-unsplash-scaled-1.jpg) Shelterluv Best Practices How 5 Animal Welfare Organizations Use Shelterluv’s Status Feature Shelterluv](https://blog.shelterluv.com/2019/09/24/how-5-animal-welfare-organizations-use-shelterluv-s-status-feature) ### [![Join the Shelterluv User Research Community](https://blog.shelterluv.com/hs-fs/hubfs/2025-06-24_19h11_36.png?width=400&height=250&name=2025-06-24_19h11_36.png) Shelterluv Best Practices Join the Shelterluv User Research Community Shelterluv](https://blog.shelterluv.com/2022/12/22/one-simple-way-to-use-your-voice-to-make-a-difference) ![Shelterluv](https://blog.shelterluv.com/hubfs/raw_assets/public/Shelterluv/images/shelterluv-ondark.svg) Doing what's best for pets by supporting the people who care for them ## Product - [Shelterluv](https://www.shelterluv.com/) - [Adopterluv](https://adopterluv.com/) - [PetData](https://petdata.com/) ## Company - [About us](https://www.shelterluv.com/about/) - [Careers](https://www.shelterluv.com/careers/) - [Contact](https://www.shelterluv.com/contact/) ## Resources - [Help center](https://help.shelterluv.com/) - [Luv University](https://training.shelterluv.com/) - [Release notes](https://help.shelterluv.com/articles/4033031265-product-release-notes?lang=en) © 2026 Shelterluv. 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