Case Studies

Cat's Cradle of the Shenandoah Valley: Zero to 91% Adopter Donations

Shelterluv

June 28, 2025 · 2 min read

Cat's Cradle of the Shenandoah Valley: Zero to 91% Adopter Donations

At a glance

Using: Shelterpay, Digital Adoption Packets, and partner transfers
Result: Went from no adopters adding donations to 91% adding one at checkout, with 100% of adoptions running through Shelterpay

The Shelterluv Effect

Cat's Cradle of the Shenandoah Valley

Cat's Cradle has used Shelterluv to facilitate better communication between their team, partners, and adopters as well as boost donations.

Easy adoptions with a huge donation boost

"100% of our adoptions are going through Shelterpay. The team decided that taking credit card payments via Shelterpay was much better than keeping up with checks and cash at adoption events. We send adopters information on what to expect for the checkout process beforehand. Our donations have increased so much! Prior to Shelterluv, no adopters were adding donations. Now 91% of our adopters add a donation at checkout!"

says Executive Director Sherri Heishman.

Increased team cohesion

"Shelterluv has made us feel more like a team. We felt disconnected while using PetPoint because it felt like no one was on the same page. This brought us together because we feel like we can all get the information we need from the system and stay up-to-date on what's going on. The system is so intuitive and flows well."

Personalized digital adoption packets

"The Digital Adoption Packets have been so useful. We like that we can email all our documents directly to the adopter at the end of checkout. We include a variety of our own documents like "How to Integrate Your Cat" and more."

Transfer of full animal records from partners

"Almost all of our local shelters have Shelterluv, so they're able to transfer full animal records directly into our account. It saves us a ton of time!"

FAQs about Cat's Cradle and Shelterluv

How did adopter donations change?

Before Shelterluv, no adopters were adding a donation. Now 91% add one at checkout.

Why did they move adoption payments onto Shelterpay?

Card payments were much easier than keeping track of checks and cash at adoption events. They also send adopters a heads-up about the checkout process beforehand.

What happens when a partner shelter transfers an animal?

Almost every local shelter they work with uses Shelterluv, so the full animal record transfers straight into their account. No re-entering anything.

Written by

Shelterluv