---
title: How Maryland SPCA Onboarded to Shelterluv and Simplified Transfers
description: Maryland SPCA migrated from older software with on-site help at go-live. See how they configured opt-in tracking and sped up partner transfers.
---

[Shelterluv Blog: Shelter and Rescue Guides & Case Studies](https://blog.shelterluv.com)

# [How Maryland SPCA Onboarded to Shelterluv and Simplified Transfers](https://blog.shelterluv.com/case-study-maryland-spca)

 Written by [Shelterluv](https://blog.shelterluv.com/author/shelterluv) | Jun 28, 2025, 5:02:45 AM

## At a glance

- **Using:** Configurations (including an opt-in attribute), the Help Center, and partner transfers
- **Result:** New users find their way with little training, and transfers with partners are faster

The Shelterluv Effect

## Maryland SPCA

Thanks to user-friendly and customizable software, Maryland SPCA has been able to streamline processes.

### User-friendly web-based solution

"The software is designed with the user in mind so that even a brand-new user can navigate through animals or people and find the info that they needed with little training. The Help Center articles are designed so that anyone can find an answer to their question with a click or two of the mouse,"

*says Mike Watson, the Data Systems Manager.*

### Onboarding that fit the team, and the process

"The Shelterluv team truly helped us migrate from our old software. From providing us step by step things to consider prior to the migration (and even with estimates on time needed to configure our database) to being here on-site when we went live - the whole process was made to be the easiest and smoothest transition that it could be."

### Customization and automation

"We've been able to configure Shelterluv to meet our needs. For example, we created an "Opt In" attribute/disclaimer that automatically prompts adopters to opt into receiving our marketing materials. (We update it to "Opt out" by request.) This allows us to make sure we're keeping up with legal standards for marketing and to easily pull reports of the contact information we need."

### Speedy transfers

"Transferring animals in or out from partners has never been so easy! This has helped save us time which is always at a premium."

Email us at info@shelterluv.com to learn more.

SHELTERLUV

## FAQs about Maryland SPCA and Shelterluv

### How hard was the migration?

The Shelterluv team walked them through what to consider before migrating, including estimates of how long configuration would take. They describe it as the easiest, smoothest transition it could have been.

### How do they track marketing opt-ins?

They built an "Opt In" attribute and disclaimer that prompts adopters automatically, then pull reports of the contacts who agreed. It helps them keep up with legal standards for marketing.

### How much training do new users need?

Very little. Even a brand-new user can find animals, people and information, and the Help Center answers most questions in a click or two.

[View full post](https://blog.shelterluv.com/case-study-maryland-spca)

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